Has Apple Dis-Evolved?

I am not sure, but am quite certain. A company and the co founder who were once emphatically accused of ambushing other products are in a wave of jilted revolution. If I can say that.

Even though Apple is a super power and Steve Jobs’s DNA is the foundation of this company. But it is clearly visible that the ecosystem of the company has changed. Well, we call it adaptability in modern, naive terms. But I wonder, how Apple would have shaped up if Steve was still alive. Not the other Steve (chuckles).

Jobs once said, the most beautiful instruments ever produced in this world are our ‘fingers’. But Apple does promote a stylus these days – not saying they vigorously propagate it, but just saying. He was against big screen iPhones – makers like Nokia and Samsung were torched in his keynotes. I hold a Plus in my hand as I pen down these words. iPad was never going to

Make it beyond 9.7”. We now have an almost 13” Pro looming over us. The once spectacularly announced Shuffle and Nano have been relegated to in- shelf status, I am being nice by saying they are not obsolete. I have a gut feeling, the touch will soon be a product of the past though we might still have consumers who like to substitute the iPhone for a cheaper alternative. I would say, it is a poor man’s iPhone.

Mac Mini exists but then, they are like the crocodiles in the zoo. They are visible when everything around is dead and silent. Apple TV is trying to unleash rejuvenation but they are doing it in a painful pace. 2017 is late.

Next week, we might see 3 iPhones. The third one – not sure what it is touted to be but it marks the 10th year anniversary of the iconic phone. More surprises, design changes and iOS 11. But, revolutionary. I don’t think so. In fact, this was Steve Jobs’ favourite word that made the WWDC’s a rage in those days.

Different Pods are making their debut. Air Pods, Home Pods, and of course, the Watch. Never been a big admirer of the watch though.

I won’t give the WWDC a miss next week, but my memories of an Apple Keynote will never be the same again.

Precariously put. I do believe they are an indispensable part of my world. Difficult to decipher but easy to believe. Live and breathe Apple!

Yes, yes. A big yes. I want iPhone 7, but I don’t need it right now. Yes, you read that right. ‘Need’ is the courageous word.

Camera is a noticeable advancement in 7 and so is the shift to lightning enabled performance (not path breaking for sure). Airpods, yes. A truly irrestible offer for wireless lovers like me (though the need to stick to my Bose headphones makes more sense at this time of launching poke). Rest, usual suspects as Apple products are figuratively qualitative and performance isn’t only derived from extraordinary hardware. 256 GB wasn’t a surprise, thanks to the true rumours. iOS 10, no goosebumps here.

I said this long back, the ecosystem of Apple is changing. When Phil said – ‘Apple isn’t saying iPhone 7 will replace the DSLRs…’, my statement got nailed. Way back, Steve would have murdered the DSLRs.

Apple keynotes don’t excite me anymore as they did before but can’t take my eyes off when a new iPhone is taking birth. Hey, hold on. I still stick to what I said in the beginning, I don’t need one right away, my 6 smiles at me as I push this through to your vivacious eyes.

Phew! Writing about iPhones makes me, hmm, not tired but contagious.

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